IVMA Blog

21 Oct Is It Abuse?

Everyday veterinarians see dozens of animals, often during a limited time frame.  Most of us have been told if you hear hoof beats think horses, not zebras.  However, we need to not forget about the zebras.  When do health or other issues found during an examination indicate bad luck (or lack of proper vaccination) and when do they indicate possible criminal neglect or cruelty? Neglect is defined as the omission of providing care for an animal.  The most basic form is the lack of providing adequate food and/or water to maintain...

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06 Oct What does that classified ad say about your practice? What does this headline say about this blog post?

It seems recently that there have been many posts to the IVMA website looking to hire a veterinarian – either part-time, full-time, ER, and everything in between.  If you are looking to hire a new graduate or a seasoned associate, write an ad that captures their attention and the culture of your terrific practice.  Here are a few suggestions…… The three parts of a great classified are the headline, the body, and the call to action at the end.  The purpose of the headline is to capture the attention, the body...

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21 Sep JumpStart! : Why should clients hire you? Turning Callers into Clients

By: Terra Shastri, Manager of Business Development, Ontario Veterinary Medical Association “Why should I hire you?” If you were ever asked that question in a job interview, you know that it is a daunting question requiring you to sell yourself to your potential employer.  While some candidates hit a home run in their response, it can stop other people in their tracks coming up with answers such as: “because I’m really good” or “because I need a job”- not exactly the best responses to help get them the job. The same situation...

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09 Sep Reputation Management

I recently found a website entitled “Vets from Hell,” that posts the stories of alleged malpractice and reviews of veterinarians. While an entire website swings toward the extreme, disgruntled clients show little hesitation in writing online reviews. For many veterinarians, negative online reviews are upsetting and stressful because there is little control over the anonymity that the web provides. It is important to keep in mind that with any business there are always going to be reviews out there. Most of them will be positive, but there is likely to be...

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24 Aug Implementing at Cat-Friendly Practice

While some days it may feel like we are swamped with cases, I think that we can all agree that new clients are a good thing. With new clients comes a new revenue source and the ability to make your practice flourish, however, enticing people to bring in their pets can be a challenge. It comes as no surprise that part of the reason people do not want to bring their pets in is due to cost, but that by and far is not the biggest barrier. According to a study...

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