IVMA Blog

12 Jul We have Negative Online Reviews – What Do We Do?

By Terra Shastri, Manager of Business Development – Ontario Veterinary Medical Association Online reviews come in many different shapes.  Some clients share glowing feedback about you, your staff and their experiences, they feel the need to do something nice in return for your great service; this is referred to as ‘the rule of reciprocity’ in social psychology.  Unfortunately, the opposite is also true. Negative online reviews have become the modern way for clients to yell from the rooftops when they are unhappy with you, your staff and/or their experience at your...

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28 Jun Together, We’re Stronger……

IVMA is in the final phase of membership renewal for the upcoming fiscal year, July 1, 2017 – June 30, 2018.  As the Executive Director, I am often asked two questions – what do you do and why should I renew my membership (or join).  These are great questions.  Here are my answers: What does IVMA do?  The IVMA features many tools and resources for veterinarians to use in the course of their practice life.  This may include legislative monitoring, continuing education, legal resources, important data, educating members on the latest...

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14 Jun Forward Booking WORKS! Testimonial Contest – Deadline Extended

We're excited to announce the Forward Booking WORKS! Testimonial Contest! Why a forward booking testimonial contest you ask? Forward booking is a ‘best practice’ for all practices because it ensures patients received the highest quality care at the right time. We are asking you and your colleagues to submit testimonials to help spread the word to the veterinary profession about the benefits of booking all patients’ next appointments before they leave the practice. To enter the contest, we’d like you to share your experiences with forward booking in your practice, either in writing or...

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31 May IVMA Legislative Session 2017 Wrap Up

The 2017 Session of the Indiana General Assembly adjourned Sine Die just after Midnight on April 21.  Of the 1,261 bills in introduced this session, 272 passed the General Assembly.  Governor Eric Holcomb signed 271 into law and vetoed one.   The vetoed bill allowed governmental entities (state and local) to charge a fee for public records requests that take more than 2 hours to honor. The IVMA identified two issues prior to Session that needed to be addressed - membership on the Board of Veterinary Medical Examiners and the ability to...

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11 Jan The Key To Forward Booking

It is an unfortunate reality that many clients don’t book an appointment until their pet is truly ill. In this day and age people are busy and they simply forget to schedule that annual exam or wellness visit. Sure, you may send a postcard every year, but who is to say those don’t end up with all the other junk mail…you know, in that drawer, pile, or dare I say trash (come on you know you do it too). Perhaps the veterinary profession should steal a play from the handbook dentists’...

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