IVMA Blog

11 Jan The Key To Forward Booking

It is an unfortunate reality that many clients don’t book an appointment until their pet is truly ill. In this day and age people are busy and they simply forget to schedule that annual exam or wellness visit. Sure, you may send a postcard every year, but who is to say those don’t end up with all the other junk mail…you know, in that drawer, pile, or dare I say trash (come on you know you do it too). Perhaps the veterinary profession should steal a play from the handbook dentists’...

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18 Nov Have Them at Hello!

Have Them at Hello First impressions really count. A positive first impression (a warm greeting, a smiling face) sets the tone for a positive overall client experience. A negative first experience has the opposite effect.  And a truly negative first impression (being ignored by the person behind the counter or greeted by a surly employee) can get a client’s visit off to a start from which it might never recover. As trivial as talking about greetings may sound, getting the greeting right is essential to providing a first-rate client experience.   So...

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21 Oct Is It Abuse?

Everyday veterinarians see dozens of animals, often during a limited time frame.  Most of us have been told if you hear hoof beats think horses, not zebras.  However, we need to not forget about the zebras.  When do health or other issues found during an examination indicate bad luck (or lack of proper vaccination) and when do they indicate possible criminal neglect or cruelty? Neglect is defined as the omission of providing care for an animal.  The most basic form is the lack of providing adequate food and/or water to maintain...

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06 Oct What does that classified ad say about your practice? What does this headline say about this blog post?

It seems recently that there have been many posts to the IVMA website looking to hire a veterinarian – either part-time, full-time, ER, and everything in between.  If you are looking to hire a new graduate or a seasoned associate, write an ad that captures their attention and the culture of your terrific practice.  Here are a few suggestions…… The three parts of a great classified are the headline, the body, and the call to action at the end.  The purpose of the headline is to capture the attention, the body...

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21 Sep JumpStart! : Why should clients hire you? Turning Callers into Clients

By: Terra Shastri, Manager of Business Development, Ontario Veterinary Medical Association “Why should I hire you?” If you were ever asked that question in a job interview, you know that it is a daunting question requiring you to sell yourself to your potential employer.  While some candidates hit a home run in their response, it can stop other people in their tracks coming up with answers such as: “because I’m really good” or “because I need a job”- not exactly the best responses to help get them the job. The same situation...

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